inner bloom aura photography
Essence: Intuitive, playful, connected, whimsical, creative, approachable.
Inner Bloom Aura Photography
Services
Strategy, Branding + Identity, Web Design, Packaging
Overview
Inner Bloom Aura is created by Nina Dani, a multi-disciplinary artist with a desire to make deep, intuitive practices more approachable.
“We move through our world with a color field surrounding us, invisible to the human eye. These colors can shift over time, highlighting where we’re at in the here and now. Like a flower, we all have our seasons of evolution. Each and every moment we’re transforming, a constant ebb and flow though time. An aura portrait shows us the unseen.” - Nina Dani
The Brief
To develop a brand and website that speaks to the joy of self-discovery that aura photography can foster. Nina wanted Inner Bloom to stand out among other existing Aura photographers by authentically expressing her personal style.
Make it playful, make it fun, and make it approachable; just like the approach Nina brings to her readings and interpretations of auras. Many people feel nervous before they get their photo taken, and Nina wanted to ensure the branding would contribute to the comfort of each person, so they can see the very best in themselves with a light and open heart.
OUR APPROACH
Inspired by Nina’s art practice, we created illustrations with a playful nod to her artistic style. Creating a suite of elements that serve as confetti, bringing a sprinkle of personality to every piece of packaging, signage, and marketing materials. Our approach to color stemmed from a similar vein; each hue chosen has a specific meaning to Nina’s practice, shaped into an accessible palette to plug and play with.
For type, we balanced a playful display font with a friendly serif, focusing on versatility and expression. All of these elements came together to build a world that speaks perfectly to our intention; to build a brand that feels just like Nina– a breath of fresh air on the sunniest of days.
find joy in the journey.
